CHARLOTTE, N.C. – Naming a baby used to mean picking between grandma’s middle name and whatever was trending. Now, you can shell out $30K to create the perfect identity for your baby. Taylor Humphrey has made a full-time career out of naming other people’s kids. Humphrey runs a boutique naming agency, complete with spreadsheets and questionnaires. Her price climbs from a $200 email to a $30,000 “VIP treatment.” In 2020 alone, she named over 100 babies, pulling in $150,000.

Would you pay someone to name your baby?

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