Simple way you slash can your grocery bill by up to 42 per cent

Aussie shoppers are using a simple strategy to achieve real savings at the checkout, according to new research by Choice .

Unit pricing is saving the day, amid persistent price increases, confusing sales tags and clever supermarket strategies all aimed at enticing customers to spend more.

This strategy can help Aussie save up to 42 per cent on their weekly purchases.

Unit pricing is simply a grocery labelling system that shows the cost of a product based on a standard unit of measure such as per gram, per 100 grams, per millilitre or per kilo.

This allows customers to easily compare prices between multiple brands, regardless of packaging size or sales tactics.

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The Choice survey asked grocery buyers to