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Opinion

Tim Duggan Work columnist October 2, 2025 — 1.18pm

Time flies when you’re working. It only feels like yesterday that a new generation entered the workforce and caused heightened consternation as we figured out how to best work with them.

Gen Z, or those aged about 16 to 30, brought new ways of thinking about work, especially how to avoid losing themselves completely in their jobs as many of their older siblings and parents had.

But just as Gen Z have established themselves, making up almost a third of workers, there’s already a new group biting at their heels. Generation Alpha, born from 2010 to today, are about to enter the workforce.

The eldest members of Gen Alpha – so named as we’re returning to the start of the Greek alphabet

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