Taylor A Humphrey, a 37-year-old consultant based in San Francisco, has turned her love for baby names into a full-time luxury business. Known as a “professional baby namer”, she charges between $200 (Rs 17,000) for a personalised email list of suggestions and up to $30,000 (Rs 26.6 lakh) for exclusive services that include genealogical research and baby name branding.

Humphrey began sharing her obsession with names online about a decade ago. Since then, she has built a loyal audience of more than 100,000 followers across TikTok and Instagram, while helping parents name over 500 children. Her services have attracted both ordinary clients and high-profile celebrities.

With a background in branding, marketing and doula training, Humphrey describes herself as a “name nerd”. She uses detaile

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