Reliance Brands Limited (RBL), the retail arm of Reliance Retail Ventures, has entered into a partnership with British designer Stella McCartney to launch the sustainable luxury label in India.

According to people aware of the matter, the brand, globally recognised for its refusal to use leather, fur, or exotic skins, will debut with standalone stores over the next six months and an online presence on Reliance’s Ajio Luxe platform.

Stella McCartney

Founded in 2001, the London-headquartered label operates 47 stores worldwide and has a presence in more than 70 countries. It counts celebrities such as Taylor Swift and Meghan Markle among its patrons. Stella McCartney , daughter of Beatles’ Paul McCartney and activist Linda McCartney, has been at the forefront of promoting “conscious lux

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