The path to electoral success at the next election is straightforward. Just follow what I call the Channel 5 strategy. Channel 5 is a rare success story in the world of free-to-air broadcasting, a feat attained by following a simple playbook: making programmes the public likes to watch, but which people working in television are mostly too precious to make.

Channel 4 got there first. By broadcasting American football, it found a sport which was far more popular with the public than most ‘people in television’ realised. Every NFL game played in London since 2007 saw sold-out crowds at Twickenham or Wembley; when the Pittsburgh Steelers made an appearance in Regent Street, more than 250,000 people turned up. I suspect any political party which promised the UK its own NFL franchise would gai

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