The Bombay High Court has granted protection to renowned playback singer Asha Bhosle, restricting artificial intelligence (AI) platforms, online marketplaces, and others from cloning her voice or exploiting her image, likeness or other attributes sans authorization.

In the court order, Justice Arif S Doctor ruled that prima facie, the unauthorized use of a celebrity's personality trains—including their voice, name, photos, likenesses, or caricatures—constitutes a violation of their personality rights. Also Read | Hollywood performers union condemns AI-generated actress Tilly Norwood

The playback singer had approached the HC against several defendants, including AI company Mayk, Amazon, Flipkart, Google, and an independent artist.

While Mayk had allegedly been offering cloned vers

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