Kolkata: At a time when the demand of gold has zoomed to mind boggling levels, scaring away potential customers from the jewellery market, the CEO designate of Tanishq expects exchange of old jewellery will drive growth. “With the rise of gold rates, we believe that exchange is the best way to buy new jewellery. Recycling old jewellery, which has been sitting in lockers, will hopefully bring a lot of people back into the category who were shying away from purchases due to high rates,” Arun Narayan, told the Business Standard.

Narayan, who is currently the senior vice president of category, marketing and retail at Tanishq, is supposed to take charge as the CEO of the Tata firm from the first day of next year. He also observed that “recycling” of old gold contributed 4-5% in the overall je

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