Meta has announced a major change in its advertising and personalization strategy that will directly affect over one billion users worldwide. Starting December 16, 2025, the company will begin using information from user interactions with its AI features—including chatbots and virtual assistants—to customize ads, posts, and content recommendations across Facebook, Instagram, and WhatsApp.

The move is part of a broader update to Meta’s privacy policy, which now explicitly incorporates AI-driven conversations into its personalization engine. According to the company, this shift is designed to make advertising more relevant while enhancing the overall user experience across its platforms.

Advance Notice for Users

The rollout won’t catch users by surprise. Meta has confirmed that official n

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