OpenAP. is broadening its mix.

The advanced advertising company, which was created by the former 21st Century Fox, Viacom and WarnerMedia, said it tapped a large group of new partners that will put a broader array of commercial inventory under its umbrella.

Newly added partners include Samsung, LG Ads, Hallmark Digital, Vevo, Allen Media Group’s Local Now, Future Today’s FawesomeTV, MediaCo’s Estrella and Canela, along with Yahoo DSP; FreeWheel and PubMatic; Screenvision; and Nexstar Media Group, Scripps Networks, Reelz and Audyns.

“In today’s fragmented video landscape, OpenAP is delivering on our promise of standardizing audience onboarding by giving advertisers and agencies the ability to uniformly define and efficiently distribute advanced audience segments across premium streaming

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