The UK’s actors and performers union Equity has joined the backlash against AI-generated actress Tilly Norwood .

Equity General Secretary Paul W Fleming said on Thursday that the creation of Tilly Norwood and news over the weekend that talent agents were looking to sign the AI character was part of a larger worrying phenomenon.

“A computer program has created something fundamentally disconnected from the work of acting, the craft of acting, but also the soul of a human being, and that’s why people engage with entertainment, engage with the performing arts, to engage with human beings,” he told Sky News. “It’s a very, very strange phenomenon.”

Digging in deeper to the issue, Fleming said a major concern for Equity was the source of the original material used by the AI tool to create

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