“ Squid Game ” creator Hwang Dong-hyuk ‘s Firstman Studio has made a $3 million investment in entertainment-focused AI tech company TwelveLabs .

Co-founded by Jae Lee and Soyoung Lee, the San Francisco-based TwelveLabs is partnering with studios, streamers, creators and broadcasters to offer a system that “indexes and enriches video metadata down to the scene level, enabling editors, directors, and producers to work with unprecedented speed and precision while maintaining creative control.”

“Storytelling is becoming more global, more visual, and faster-paced,” Hwang said in a statement Thursday. “The creators who can adapt will shape the future of entertainment. I believe technology like TwelveLabs will be essential for turning ideas into finished stories at the speed audiences now

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