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For Bijan Robinson , his on-field impact is only half of the story he wants to tell about himself.

After starring at the University of Texas at Austin, Robinson was the eighth overall pick in the 2023 NFL Draft by the Atlanta Falcons .

He rushed for more than 1,400 yards in his breakout campaign last season. But when he’s not leading the Falcons’ offense, he’s doing what he can to make an impact in his local community.

The star running back partnered with Auntie Anne’s to share the joy of reading with the launch of Knead & Read, a nationwide literacy program. Parents or teachers help students set a reading goal, and kids can track their progress using a special Knead & Read bookmark available for download online or at t

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