Tostitos and Lay's will be the first PepsiCo brands to make the shift (Photo: Bloomberg) Show Quick Read Summary is AI Generated. Newsroom Reviewed

PepsiCo is facing a significant challenge: Maintaining the vibrant look of products like Gatorade and Cheetos while eliminating the artificial dyes that US consumers are increasingly avoiding. In April, the company, which also produces Doritos, Cap'n Crunch cereal, Funyuns, and Mountain Dew, announced it would speed up its plan to use natural colours in its food and beverages.

Currently, about 40% of its US products contain synthetic dyes. Just as it took decades for artificial colours to become commonplace in PepsiCo's lineup, phasing them out is expected to be a multi-year process.

The company is actively researching new ingredients,

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