Online fast-fashion powerhouse Shein is charting new territory by opening its first permanent physical retail spaces in France. Slated for a November launch, the stores will be located in the BHV department store in Paris and five additional Galeries Lafayette venues across the country. This unprecedented expansion, executed in partnership with department store owner Société des Grands Magasins (SGM), has elicited strong reactions from industry stakeholders.

The planned openings have drawn criticism from influential figures, including Paris Mayor Anne Hidalgo, who argue that the move contradicts efforts to support sustainable local businesses. Galeries Lafayette has expressed opposition, stating that hosting Shein stores violates their franchise agreements and contradicts their brand valu

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