Key Takeaways

Small details deliver big experiences.

Every customer is an influencer.

Consistency and feedback fuel growth.

For Elisa Marshall, co-founder of Maman cafés, entrepreneurship started in childhood—helping her parents sell antiques on eBay at 13 and running lemonade stands. Torn between multiple passions, it wasn’t until she moved to New York City that a longing for home sparked the idea for Maman, a coffee shop rooted in nostalgia but built for the bustle of the city.

Marshall designed a space that broke the mold of “industrial chic” New York City cafés. Wanting to create a welcoming space that felt like home, she named the business Maman (“mother” in French) and drew from her skills in fashion, food and interior design to transform the typical café experience.

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