Tony Melillo is back in retail action with a new SoHo store showcasing the refresh of his ATM brand of casual luxury essentials.

The creative director started the brand in 2012 with Public Clothing Co. and successfully built the business through wholesale for years.

The brand drifted some over the pandemic, but Melillo’s friendship with Steve Madden led the shoe company to buy the brand nearly a year ago.

Now Melillo has a new lease on life — and a new lease on the 107 Spring Street store, at the corner of Mercer Street.

“It’s an amazing corner,” he said. “You just have traffic 24/7.”

Melillo designed the clean and modern space with the Los Angeles-based De-Yan design studio, which also helped recreate the brand logo.

“It’s beautiful,” he said of the store. “It’s very upscale, whi

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