Lamborghini is keen to embrace its inner crazy, and offer even more personalisation, in order to grow profits while maintaining exclusivity.

Federico Foschini, Lamborghini's chief marketing and sales officer, told Autocar the company can "can do a lot of stuff with the Sterrato", and claimed "the market is there" for more Sterrato variants in the future.

Launched in 2022, the Huracan Sterrato was a limited edition variant with suspension jacked up by 44mm, track widened by at least 30mm, chunky wheel arch extensions, off-road tyres, a mechanical self-locking rear differential, and more underbody protection.

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"We don't only want to upgrade, we want to surprise," he said, hinting the Sterrato

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