Dussehra, observed as one of the sade teen muhurta (auspicious timings) in Indian tradition, brought a glittering business boom in Nashik on Thursday, with transactions estimated at nearly Rs 400 crore across urban and rural markets. Despite soaring gold prices, festive demand remained strong, extending to silver, flats, shops, two-wheelers and cars.

According to jewellers, gold touched Rs 1.21 lakh per tola but saw no drop in enthusiasm, as customers thronged showrooms to make festive purchases. Jewellery outlets across the city and rural areas were crowded, with buyers eager to secure gold ahead of Diwali and the wedding season.

Vishal Adavadkar, director of Adavadkar Jewellers, said, “Even with gold prices nearing Rs1.25 lakh per tola, customers bought heavily without hesitation. Wi

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