Back in the old days, there was a time in NASCAR when the car didn’t change at all. When you tuned in for a Cup Series race on Sunday, you could instantly recognize the driver behind the wheel because of the paint scheme alone. Jimmie Johnson meant Lowe’s, Jeff Gordon meant DuPont, while Tony Stewart was associated with Home Depot. Even Denny Hamlin had a longstanding sponsorship with FedEx. Their cars were a billboard, and drivers’ identities were tied to brands.

But that model is a thing of the past. Gone are the days when a single sponsor featured on the vehicle for the entire season. Now, teams feature multiple brands across a season, with paint schemes changing nearly every week. In 30 races this season, Hamlin’s No. 11 Toyota has already featured Progressive Insurance, Bob’s Discoun

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