Crocs has rolled out its festive campaign ‘Share the Joy’, fronted by brand ambassador Rashmika Mandanna and a group of Gen Z creators. The film, set to the retro classic 'Yaar Bina Chain', highlights friendship, festive chaos, and playful moments that turn into celebrations.
The story follows Rashmika preparing for a Diwali party with help from her friends, transforming a half-done setup into a vibrant get-together filled with laughter and colour. The campaign brings Crocs’ Classic Clogs with new Jibbitz charms into focus, presented as fun accessories that pair with festive fashion.
Yann Le Bozec, head of Crocs International Marketing, said: “Festive celebrations are personal, playful, and full of real, unfiltered moments. ‘Share the Joy’ shows how Crocs Classics Clogs and elevated Jibb