Taylor Swift’s highly anticipated 12th studio album, The Life of a Showgirl, is here. And this might be Swift’s biggest release yet, given that along with an album, she’s also premiering a film on the same day.

Taylor Swift: The Official Release Party of a Showgirl features a new music video for the album’s single “The Fate of Ophelia,” lyric videos, and exclusive behind-the-scenes footage and commentary. It’s being hosted as a companion event by AMC, Cinemark Theaters, and Regal Cinemas.

The catch? It’s showing in theaters for just three days: October 3 to 5.

The brief theatrical window follows the same pattern Swift has used to release limited-edition versions of her past albums and merch that are often available only on her site for a short amount of time—creating a sense of urgency

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