Value retailer V-Mart is looking to double down on the Rs 1,000 apparel range, buoyed by the cut in the goods and services tax (GST), which has boosted demand, chief financial officer Anand Agarwal has told Moneycontrol.

The GST 2.0 regime, which came into effect on September 22, slashes the tax on apparels priced below Rs 2,500 to 5 percent from 12 percent.

“The real savings are in this price bracket. For instance, if a customer bought denim for Rs 1,000 earlier, they paid around Rs 120 in taxes. Now that’s down to Rs 50, which means a saving of Rs 70. That’s a big differentiator. Earlier, retailers largely ignored this segment because it attracted fewer customers, but with the tax cut we can now draw more shoppers by offering greater variety," Agarwal said.

The segment is seeing a h

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