• Chipotle is betting big on bold new flavors, adding two proteins and two sauces to its menu this year. • The changes come as the chain has faced two consecutive quarters of declining sales. • Chipotle's chief brand officer said the company is leaning into global flavors to court younger fans.
Chipotle is betting that bold new flavors can do what burritos and slop bowls alone no longer can: bring customers back.
The chain is leaning hard into limited-time proteins, new sauces, and global twists to spice up its slowing business.
"Nothing brings new people into Chipotle or reminds existing people to come to Chipotle again, like new items," Chris Brandt, president and chief brand officer at Chipotle, told Business Insider.
This year, Chipotle has launched two proteins as limited-time