The luxury sector appears to be finding resilience through transformation. That is the conclusion of a study conducted by Ipsos , presented at the “Dissonances, résonance et nouveau(x) luxe(s)” conference at the Sorbonne. Conducted among 1,500 individuals from the most affluent populations in the United States, France, and China, the survey confirms that, despite an uncertain global economic backdrop marked by geopolitical tensions, luxury still has a bright future ahead.

Luxury remains a social and symbolic marker that continues to appeal to new generations of consumers. Unsurprisingly, the desire for luxury persists, particularly among respondents under 34, with 39% in China, 47% in France and 65% in the United States reporting a heightened desire to acquire luxury goods. These figure

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