The cuts in the goods and services tax (GST) rates have fueled festive season sales with brands and retailers reporting growth ranging from 25% to 100%. Ongoing transition problems are expected to ease in the coming weeks as new inventory enters the market, and sales are expected to get a further boost in the upcoming Diwali period. Advertisement

“India’s consumer economy witnessed its highest Navratri sales in over a decade, propelled by the Modi government’s NextGen GST reforms that reduced tax rates and made products more accessible,” said a government source.

According to the Confederation of All India Traders (CAIT), traders are gearing up for a record-breaking festive season, with Diwali sales expected to cross an all-time high of Rs 4.75 lakh crore, driven largely by Indian-made

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