Fresh off a $6.6 billion share sale that made it the world's most valuable private company, OpenAI's TikTok-style video app , powered by its new artificial intelligence model, Sora 2, is going viral.

Despite the gated release that requires an invite code, the video creation tool has already shot to the top of Apple 's App Store and sparked a wave of deepfakes, including a viral clip of CEO Sam Altman shoplifting GPUs.

Internally, the rollout has reignited a long-running debate inside OpenAI about how to balance safety with creative freedom.

A person familiar with internal strategy at the company said leadership views strict guardrails as essential, but also worries about stifling creativity or being perceived as censoring too much.

That tension remains unresolved.

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