New Delhi: India’s messaging landscape, long dominated by WhatsApp with its half-billion-plus active users, may be on the verge of a shift. Arattai, a homegrown messaging app developed by Zoho Corp, is positioning itself as a strong contender, offering a range of features designed to address the limitations of existing platforms and provide a more seamless communication experience.
One of Arattai’s most talked-about innovations is the Pocket feature. In many messaging apps, users often struggle to save important information, resorting to personal groups or notes to store messages, links, and media. Pocket eliminates this workaround by providing a personal cloud storage space where users can save messages, attach media from external apps, and add notes for future reference. What sets it