The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹5 lakh on Drishti IAS (VDK Eduventures Pvt. Ltd.) for publishing misleading advertisements about its claimed success rate in the UPSC Civil Services Examination (CSE) 2022 . The penalty highlights CCPA’s growing crackdown on deceptive marketing practices in India’s competitive coaching sector.

Misleading Claims of “216+ Selections”

Drishti IAS ran advertisements prominently declaring “216+ selections in UPSC CSE 2022” accompanied by the names and photographs of successful candidates. However, CCPA’s investigation revealed that the claim concealed critical information about the type and duration of courses taken by these candidates.

The findings showed:

Out of 216 candidates, 162 (75%) had only attend

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