The world hasn’t even had The Life of a Showgirl for a full 24 hours, and it’s already broken a streaming record on Spotify. On Friday, the streaming service announced that the new twelfth album by Swift broke the record for most-streamed in a single day so far in 2025, just 11 hours after its release.

Swift replaces Playboy Carti’s March album Music , which had the most streams in 24 hours this year. During Good Morning America earlier on Friday, Spotify revealed that 1.2 million users were streaming the album at that exact moment.

Swift is on a Spotify streaming record streak. Earlier this week, she broke her own record for most album pre-saves, reaching more than five million and surpassing the record held by The Tortured Poets Department .

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