Gravity Global has promoted president Jose Lozano to chief executive officer (CEO), succeeding founder Mark Lethbridge, who becomes executive chairman, the agency told ADWEEK exclusively.

The move positions Gravity for its biggest test yet: proving an independent, PE-backed network can grow to holding-company scale while staying nimble—and preparing for the AI era.

In this next phase, the agency needs to adopt a business mindset to stay competitive, Lozano told ADWEEK. He plans to “deliver a future-fit business” through acquisitions, proprietary tech, and hybrid human-AI workflows, while avoiding the silos and bureaucracy that slow down larger rivals.

Since 2019, Gravity has acquired 12 businesses across the U.S., Europe, and APAC, including Denver-based social agency VOCO and U.S.

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