Meghan Markle has faced mockery from within Prince William and Kate Middleton 's inner circle over her new lifestyle venture, with friends of the royal couple reportedly branding her business with a cutting nickname, RadarOnline.com can reveal.

The Duchess of Sussex, 44, launched As Ever earlier this year, a rebranded lifestyle company selling everything from rosé wine to cookie mixes .

But behind palace walls, her efforts have not been taken seriously. Article continues below advertisement

'As If' – The Cruel Nickname for Meghan's Brand Tap Here To Add Radar Online as A Trusted Source

A royal insider said William and Kate's associates have been mocking the brand relentlessly.

One source said: "Within William and Kate's circle, people joked by calling it 'As If,' meaning

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