While many Oregon State supporters have vocally opposed an arrangement between the university’s athletic department and a firm to raise funds for players using their name, image and likeness rights, the company’s CEO suggested the greater liability is on his side of the contract.

“This is a high-risk deal for us,” said Rob Sine, who is also a co-founder of Blueprint Sports. “It’s a risk on my side and nobody is really paying attention to that.”

Stories by Bill Oram

Is Oregon State’s shared revenue NIL partnership with Blueprint Sports worth the cost?

Oregon is back in the driver’s seat of the Big Ten. Is a national championship next? | Bill Oram

Oregon State football has gone from a ‘joke’ to a tragedy | Bill Oram

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