NASCAR’s charter system has turned into one of the hottest commodities in American motorsports. What started in 2016 as a way to give teams guaranteed entry into every Cup Series race has now exploded in value, with recent estimates putting a single charter at $35–$40 million, up from just a few million less than a decade ago. That’s a staggering climb, and it reflects both the limited supply (only 36 exist) and the stability they provide teams in a high-cost sport.

As the Sports Business Journal reported in 2024, new teams like 23XI Racing and Trackhouse helped drive up demand by aggressively acquiring charters, while established giants like Hendrick Motorsports and Joe Gibbs Racing refused to part with theirs.

For context, these numbers now rival minor-league baseball franchises or mid

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