For years, NBC has typically taken care of the second half of the Cup Series season. But their grip on NASCAR coverage faces a new test, as the contract talks stretch beyond the track. Their deal with YouTube TV nearly expired last week. This forced both sides into a short-term extension just to keep NBC channels live. The incident raised eyebrows across the NASCAR community, as fans have been visibly upset about it.
NASCAR’s current broadcast deal with Fox and NBC was signed back in 2015. Back then, the figure was around $8.2 billion. But soon, streaming changed the game across sports. Now, with Amazon and Warner Bros. Discovery circling for 2025, traditional networks are under pressure to show they can keep pace. For NBC, every move matters. The talks with YouTube TV are not just about