“Make Football truly global, diverse, and inclusive, for the benefit of the entire world .” That’s the vision FIFA promotes, viewing the beautiful game as more than just a sport—using it as a bridge to break barriers and unite people across the globe. But sadly, as inspiring as this sounds, the reality is far from it, especially when looking at how the apex authority of soccer is handling the hefty ticket prices for the upcoming 2026 FIFA World Cup.

Set to be hosted in the USA, Canada, and Mexico, the tournament will debut its expanded format with 48 teams. Yet, not even half of them have booked their place, let alone finalized fixtures. Still, fans are already desperate to secure tickets. Unfortunately, this has created a loophole for stakeholders to gauge ticket prices. For conte

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