Opinion

Recently, I was driving to a meeting and saw a local plumbing company truck that caused me to do a double-take. It was dirty and rusty and the driver was weaving in and out of traffic somewhat carelessly. These observations made me wonder if the value of the service would be correspondingly shabby.

Contrast this with another plumbing company that has a unique vehicle graphic that makes it look like the driver is sitting on the toilet. It always makes me chuckle. The van is clean and not rusty. Does this observation mean the value of this plumber’s work is better than the other?

I don’t know the answer, but if I didn’t already have a plumber I trust, I know which company I would call first.

While you may consider this approach superficial, I can assure you that everyone filters

See Full Page