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Busch Light is running a marketing campaign for its seasonal camouflage "hunting cans."

One person who indicates a willingness to legally change his or name to "Hunter" will win a $5,500 prepaid card for beer.

The name "Hunter" has plummeted in popularity by 93% over the past five years, the makers of Busch Light beer say as part of a marketing campaign plugging the 19th annual seasonal release of their camouflage-colored "hunting cans."

"Busch Light refuses to let this name vanish into the brush, so it's encouraging fans to become Hunters for life .... literally," said a recent news release put out by that brand, owned by beer giant Anheuser Busch.

To celebrate this year's release of the hunting cans, Busch Light is offering a chance for customers willing to legal

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