When holidaying in other countries, we tend to stuff our itineraries with sightseeing goals and iconic landmarks.

But often it's more everyday details that become unexpected highlights, like trying local Macca's menu items and convenience store snacks with labels you can't read, or having a stickybeak in the nearest supermarket .

I can't say I've ever been struck by the urge to hit Ikea while travelling – accommodation tends to come furnished, after all – but while in Seoul for the launch of the new collaboration with Gustaf Westman , I had the opportunity to.

Having been to Ikea plenty of times in Sydney, it was interesting to see the ways the Korean iteration differed from what I was used to. So, allow me to take you through my discoveries in the Gwangmyeong st

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