Blinkit co-founder and CEO Albinder Dhindsa has issued a stern warning to brands against fraudulent activities related to product listings on the platform. In a post on X (formerly Twitter), Dhindsa cautioned that some fraudsters were falsely claiming to fast-track listings for a fee.

“We’ve recently seen cases where fraudsters claim they can get you listed quickly on Blinkit. Please note: there are no shortcuts and no official partners for listing products on Blinkit,” he wrote. Advertisement

Dhindsa clarified that all product listings can only be processed through Blinkit’s official channels. He further advised brands to exercise caution when dealing with resellers. “If you choose to work with a reseller, do your diligence. Any misrepresentation or unauthorised activity by the reselle

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