Nirmala Sitharaman urges citizens to become ambassadors for 'Aapki Punji Aapka Adhikar' campaign
Gandhinagar (Gujarat), October 4, 2025 (ANI): Finance Minister Nirmala Sitharaman on Saturday urged citizens to become the ambassdor of 'Aapki Punji Aapka Adhikar' awareness campaign which was launched on Saturday.
'Aapki Punji Aapka Adhikar' (your money, your right) is a three-month-long nationwide awareness campaign on unclaimed assets in the financial sector. The campaign is aimed at helping people trace and claim their unclaimed deposits, insurance payouts, dividends, shares, and mutual fund proceeds.
Unclaimed financial assets have been a long-standing issue, and the campaign seeks to simplify the process for citizens by offering on-the-spot guidance, demonstration of digital tools, and