Hundreds of Taylor Swift fans gathered in São Paulo on Friday night to celebrate the global launch of the pop star’s new album, Life of a Showgirl.

The “Taylor Party” took place at Rua Augusta, in the heart of the city, and drew 'swifties' from across the state.

Organized by a local fan group, the event offered a first collective listen to the full album, accompanied by themed walls and live DJ sets remixing Swift’s hits.

Some fans arrived in costumes and outfits inspired by Swift’s various eras.

Inside the venue, they expressed their enthusiasm for Life of a Showgirl, calling the album different and more uplifting from the previous ones released by the pop star.

Excitement was high as the fans sang and danced through the evening.

"I hope I can dance with this new album because as much as I like her more depressive albums, I also love her pop phase. I love everything she does", said journalist Isabela Naves.

AP video by Thiago Mostazo, Maycron Abade