TOI Correspondent from Washington: Driven by a youthful population and a mobile-first approach, India is getting sucked big-time into digital junk on social media platforms even as western nations are showing signs of plateauing and even declining in this aspect. A recent analysis by the digital audience insights company GWI reveals that daily time spent on social platforms by adults in developed countries has been on a downward trend since a peak in 2022 even as it is rising in India. By the end of 2024, usage in the west was down by nearly 10% from its high point, the decline most pronounced in Europe, although the jury is still out on the effect of AI, which is now throwing up new content. However, India's story is one of rapid and ongoing growth. With a median age of just 28.8,

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