Alabama and its NIL woes are no secret. Remember how last year, Athletic Director Greg Bryne penned a letter to the fans, “time for the Bama Nation to fight back,” asking Bama fans and alumni alike to donate money to help the program compete in the NIL competition. Well, add another marketing trick up their sleeve, a sly move which has left one ESPN host clearly impressed.

This year’s groundbreaking change, the $20.5 million revenue-sharing saga, is no respite to the programs; the NIL wings are continuously churning out measures and strategies to remain the most lucrative destination. Bama’s NIL collective, ‘Yea Alabama,’ has rolled out another marketing plan. “You give $18, we’ll get $19,” it said on the pamphlet. Launched in 2023, the collective aims to connect fans and donors to st

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