From the lithium powering EV batteries to the semiconductors inside infotainment systems, today’s cars rely on far more than steel and rubber. One of the most critical but least understood resources in modern mobility is the family of rare earth elements. These minerals sit at the heart of electric motors, advanced driver-assistance systems, and even catalytic converters that keep tailpipe emissions in check.

As the auto industry pushes deeper into electrification and connected technology, demand for rare earths is rising sharply—making them a hot topic not just for geologists, but for automakers, investors, and drivers alike.

The World’s Race for Rare Earths: Resources Driving Cars, Tech, and the Energy Transition

In the field of geological raw materials, few resources have achieved th

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