Taylor Swift’s The Life of a Showgirl is off to a record-breaking start, selling 2.7 million copies on its first day in the US. Already, Swift has secured the second-biggest sales week of the modern era — since Luminate began electronically tracking data in 1991 — trailing only Adele’s 25 , which moved 3.378 million copies in its first week back in 2015 (per Billboard ).

Of that total, 1.2 million came from vinyl sales alone, setting a new record and surpassing the benchmark Swift herself established with The Tortured Poets Department , which sold 859,000 vinyl copies in its 2024 debut week.

At least some of The Life of a Showgirl ’s commercial success can be attributed to the sheer number of variants Swift released. At last count, there were at least 28 different versions

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