NEW DELHI, Oct 4: The Government is launching a ‘Swadeshi Campaign’ to boost the demand for domestic handloom, handicrafts, and textile products in the country, the Textile Ministry said today.

The campaign will be run across India for next 6 to 9 months. It aims to create awareness and educate people about the rich heritage of domestic products.

The objective is to reposition Indian textiles as symbols of pride, style, especially among youth and urban consumers.

The campaign aims to stimulate domestic demand and reposition Indian textiles as symbols of pride, style and heritage among youth and urban consumers.

Notably, Prime Minister Narendra Modi has given a clarion call for promoting ‘Swadeshi’ goods.

In a statement, the Textile Ministry said the aim of the campaign is “to increase

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