A close adviser to Prince William has told Sky News William "does care deeply about tradition" but his Earthshot Prize shows he's not afraid to modernise to make sure his work "makes sense" for the generation he will serve.
Marking a month to go until the fifth Earthshot Prize awards takes place in Rio de Janeiro in Brazil, Jason Knauf, the new chief executive, says it shows "the sort of leader that Prince William wants to be, both now and in the future" but also the huge impact his influence can have on issues like the climate crisis.
Mr Knauf has become a close confidante of the Prince, having worked with him for ten years, and being there right at the beginning of the Earthshot journey, "when this thing was percolating, and he really pushed us to make it something special".
But a