" Wicked ," " Superman ," "Hello Kitty," " Stranger Things " and other pop-culture-inspired squishmallows are dominating this year's holiday lineup of the cuddly and squishy toys.

Jazwares , the company behind Squishmallows, dropped their collection for the upcoming holiday season and highlights include Elphaba and Galinda squishmallows, Care Bear squishmallows, Hello Kitty builder set and BumBumz, a plushie of Krypto from "Superman," Squishpillow and an entire collection dedicated to fans of Netflix's immensely popular TV show "Stranger Things."

Jazwares' executive Bret Ingraham told USA TODAY earlier this week at an exclusive preview of the collection in New York City the company has been "integrating a lot of pop culture" and video-game inspired stuff into their products.

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