Key points

Big goals often create scarcity by making success feel all-or-nothing.

Chasing massive impact can paralyze purpose and limit growth.

Believing in “one true purpose” keeps us stuck in scarcity thinking.

Little p purpose builds abundance through joy, curiosity, and process.

Stephen R. Covey, author of The 7 Habits of Highly Effective People (1989), was one of the first to define the difference between an abundance mindset and a scarcity mindset. A scarcity mindset assumes there’s a fixed amount of success, recognition, or resources in the world. In contrast, an abundance mindset believes there’s enough success and opportunity for everyone— collaboration and generosity create more for all.

Years later, psychologist Carol Dweck explored similar ideas in her work on the “

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